Vine Growing

Synonyms / Other Terms Used

Wine Growing, Winegrowing, Grape Growing, Wine Production, Viticulture, Vineyard, Wine Route, Wine Cellar, Wine Shop, Wine Tasting

Category

Nature, Natural Attractions, Recreation, Tourism

Message / Function

For notice in general and to indicate a place or route where grapes are growing, wine is produced, and wine can be tasted and bought

	Source	Description
a)	GSR Portugal	Grapevine with ten grapes in symmetric arrangement
b)	Neves	Grapevine with ten grapes in symmetric arrangement
c)	BS 8501:2002	Grapevine with eight grapes in symmetric arrangement
	BTA 1989	Grapevine with eight grapes in symmetric arrangement
	Slovenia 2015	Grapevine with six grapes in symmetric arrangement
	France IISR	Grapevine with six grapes in symmetric arrangement
	Castilla y León	Grapevine with six grapes
	Galicia	Grapevine with six grapes
	Erco	Grapevine with thirteen grapes in symmetric arrangement
	TAC	Grapevine with thirteen grapes in symmetric arrangement
	Catalunya	Grapevine with many grapes
	DOLMEN	Grapevine with six grapes in outline, leaf on top
	Québec	Grapevine with six grapes in symmetric arrangement, leaf on top
	Dutchicon	Grapevine with eight grapes and vine leaf
	Aragón	Grapevine with many grapes in outline and vine leaf
d)	Neves	Grapevine with many grapes and vine leaf inside irregular shape
	Baden-Baden	Grapevine with ten grapes inside square formed by dashed line with bent arrows at corners
	Chile MST	Grapevine with eight grapes in symmetric arrangement, bottle behind
	SADC	Grapevine with grapes in symmetric arrangement, curvy shape below, glass on the right
	SADC	Side view of glass, parallel projection of front of wine barrel
	Castilla y León	Two arcs indicating cellar, three barrels
	DOLMEN	Side view of wine barrel in outline
	Dutchicon	Parallel projection of three lying bottles with labels and light reflections
83	ÖNORM A 3011	Side view of two different wine glasses and bottles, white and red wine indicated
	CNIS	Side view of bottle with label and half full stemware wine glass
71	ON Testdesign	Side view of wine glass and bottle
68	ON Testdesign	Side view of stemware glass and bottle
	U.S. National Park Service	Side view of wine glass and bottle
57	ON Testdesign	Side view of two stemware wine glasses, white and red wine indicated
	Castilla y León	Side view of tilted wine glass, content indicated
	DOLMEN	Side view of stemware wine glass, wine indicated by wavy line
	Dutchicon	Side view of hand holding tilted wine glass, content indicated
	Castilla y León	Side view of bag with three bottles

Note: Some of the examples shown above were mirrored horizontally to contrast differences.

Discussion

As indicating viticulture or vine growing mostly also is related to wine routes, wine production, tasting, and trading, we included the whole complex in the collection above. While in some regions a single graphic symbol is used to indicate the complete range of messages and meanings, others like the Spanish region Castilla y León try to differentiate between all the aspects found at a wine route. In their program Dyonisos they included twelve pictograms or symbols from wine route to wine sale, group handling and even museum visits.

Only a limited range of messages is covered by data from tests:

Neves (2012) examined four pictograms regarding the message Rota do Vinho / Zona Vinícola (Wine Route / Wine-growing Area) on basis of the Comprehensibility Estimation procedure. Of these variants, all showing side views of a grapevine, the local versions from Portugal - marked a) and b) above - were judged as well comprehensible with mean values of 91.9 and 91.8, indicating this image content might be comprehensible enough, while the quite similar pictogram c) from the British Standard BS 8501 only reached a score of 68.7. Another variant, labeled as Neves and marked d) in the table above, was rated as least comprehensible with a mean value of 59.7.

When the Austrian Standards Institute attempted to develop a comprehensible pictogram for Wine Shop (German: Vinothek), several variants were designed and four pictograms subjected to a test on basis of the Comprehensibility Estimation procedure (Brugger, 1999). The later symbol No 166 of ÖNORM A 3011 showing a side view of two different wine glasses and bottles with white and red wine indicated, was rated better than all other pictograms tested with a mean value of 82. The test designs labeled as ON Testdesign in the table above are displayed according to the comprehensibility estimates of that study, starting with the highest score. The numbers next to the pictograms in the table above are the mean estimation values reported for the corresponding pictograms in this study for persons who like to drink wine.

Even though results reported above imply that some pictograms could be quite comprehensible, we have no evidence about the semantic space covered by these variants. Comprehension testing could deliver relevant information missing at the moment.

Recommendations

Due to the limited data available and insufficient knowledge of relevant factors, we recommend conducting an exact analysis of the communication needs. On such a basis research using a Comprehension Test will provide more information about the associations elicited by the variants tested and deliver useful data for recommending one or several pictograms.

Tests of pictograms for Vine Growing and Wine Shop

Brugger: Ch. (1999): Verständnisschätzungen - Projekt 1999. Report to the Austrian Standards Institute dated December 1999.

Neves, J. (2012): Sistema de signos para informação turística: Metodologia para o desenvolvimento de sistemas sinaléticos. Tese de Doutorado - Universidade de Lisboa, Faculdade de Arquitetura.