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Facts and data on pictograms Literature

Hospital

Synonyms / Other Terms Used

Clinic, Sanatorium, Infirmary

Category

Public Services, Public Facilities, Health Care

Message / Function

For notice in general and to indicate the location of a hospital

 

Source Description
Icograda Student Project Test Design No 28 05 04: Hospital Icograda Side view of empty bed with large cross above to indicate medical care
ÖNORM A 3011 Public Information Symbol No 15: Hospital 1) ÖNORM A 3011 Side view of empty bed with cross above to indicate medical care
Tern Pictogram TS0620 Hospital (red cross) Tern Side view of empty bed with red cross above to indicate medical care
Hora page 152: Pictogram Hospital CNIS Human figure in bed with cross above to indicate medical care
ISO 7001 Public Information Symbol PI PF 002: Hospital ISO 7001 Human figure in bed with cross above to indicate medical care
Pictogram No 074: Hospital Erco Human figure in bed with cross above to indicate medical care
Pictogram SAL002: Hospital from Bolivia Bolivia Side view of mattress with pillow and cover, cross above to indicate medical care
20. Convention on Road Signs and Signals: Traffic Sign E, 13b: Hospital 2) UN 1968 View of empty bed on blue ground with red cross in top right corner
Pictogram No 40: Hospital from Aragón Aragón View of empty bed on blue ground with red cross in top right corner
Italian Traffic Sign FIGURA II 104 ART. 125: Hospital (Ospedale) SVI View of empty bed on blue ground with red cross in top right corner
Icograda 1979 Student Project Test Design No 28 16 03: Hospital A) Icograda Front view of bed with human figure symbolized by a circle plus cross on foot end of bed to indicate medical care
Icograda 1979 Student Project Test Design No 28 16 03: Hospital Icograda Bird's eye view of human figure in bed with cross to indicate medical care
Kapitzki: Pictogram Hospital Kapitzki Side view of empty bed with cross above inside building
ON Testdesign Hospital ON Testdesign View of building with red cross on wall to indicate medical care
Municipal Hospitals of New York MH NY View of building with cross on wall to indicate medical care
Symbol for traffic signs: Hospital StVO D Red cross to indicate medical care, inverted 'V' above
Eco-Mo Foundation Pictogram Hospital Eco-Mo Foundation View of building with cross on wall to indicate medical care
Icograda 1979 Student Project Test Design No 28 18 05: Hospital Icograda View of building with cross and letter H on wall
Pictogram: Hospital Braunstein & McLaren View of building with cross on wall, upper part of human figure with mask and headdress
Icograda Student Project Test Design No 28 17 01: Hospital Icograda Upper part of human figure with stethoscope and headlamp
Pictogram: Hospital Equipment by Braunstein & McLaren Braunstein & McLaren Stethoscope
Icograda Student Project Test Design No 28 07 01: Hospital Icograda Side view of empty hospital bed with IV bag on a pole connected to IV line
González (Argentina): Pictogram Hospital, Health Center González Head with typical nurse accessories, hand in front and finger over mouth area
Icograda Student Project Test Design No 28 16 023: Hospital Icograda Front view of head with page boy or bob like hair cut and traditional nurse uniform cap
ICOGRADA 1979 Test Design Entry No 28 08 16: Hospital B) Icograda Upper part of human figure with arm sling
Icograda Student Project Test Design No 28 08 01: Hospital Icograda Front view of human figure with bandaged leg and axillary crutch
Japanese Map Symbol Hospital (ARIB) ARIB Greek cross in outline of shield
Dreyfuss page 117: Symbol Hospital C) Dreyfuss White cross on black disk
SEGD CM01: Pictogram Health Services SEGD White cross on dark background
Red cross, emblem of the ICRC ICRC Red cross to indicate medical care
20. Convention on Road Signs and Signals: Traffic Sign E, 13a: Hospital (white letter H on blue ground) 3) UN 1968 White letter H on blue ground
Pictogram No 1.1 Hospital NST Portugal White letter H on blue ground
Icon No 40495: Hospital (OCHA Humanitarian Icons) OCHA Blue letter H on white ground
SADC Guidance Sign GFS B1-3 Hospital (with 24h Trauma Unit) from South Africa SADC White letter H on red ground, inside white circle

Discussion

The examples shown above are only a small selection from the wide range of pictograms and symbols for the referent Hospital and the related terms Clinic, Sanatorium, Infirmary that can be found in publications and guiding systems worldwide. Some even are supposed to cover more general terms like Health Services and Health Center. There are several general concepts and a multitude of visualizations. It seems there is no real single stereotype to express this message.

Studies from several countries present research covering many pictogram variants in use to indicate the location of a hospital:

In a comparison of fifteen variants based on an Appropriateness Ranking Test conducted in Austria (Brugger, 1977 a), pictograms showing a bed with a cross above were seen as more appropriate than the variants typically used for indicating First Aid, e.g. displaying a hand with a bandaged finger. The letter H on blue ground - traffic sign E, 13a found in the 20. Convention on Road Signs and Signals - was placed second in the ranking results, while images displaying just a red cross or a white cross on green background were judged as less appropriate. Of the three top ranked variants subsequently tested for comprehension in another Austrian sample (Brugger, 1977 b, labeled 1) to 3) in the table above), applying strict scoring the UN traffic sign symbol 2) performed best with 66 % correct responses. Applying lenient scoring the two pictograms displaying a bed with a cross above - marked with 1) and 2) - reached more than 90 % answers classified as correct, but results for variant 3) did not improve with 56 % correct answers.

In the context of the Icograda student project and the ISO test series 1979/80 (Easterby & Graydon, 1981 a) more than fourty pictogram variants intended for the message were examined using the Appropriateness Ranking method. Three pictograms of the set judged as most appropriate subsequently were selected for further research on basis of a Comprehension Test (Easterby & Graydon, 1981 b, graphic symbols marked A) to C) in the table above). Doubts concerning category assignments for responses like First Aid, Emergency Service etc. led to several versions of categorization. When only answers implying full hospital facilities were regarded as correct, the Icograda pictogram A) was understood best with 72.9 % correct answers, while variants B) and C) only reached 31.0 % and 20.2 % correct responses. No context information was offered in this large scale study with more than 1200 respondents, which was conducted in six countries.

In several other research projects each just focused on a single graphical symbol for Hospital:

The pictogram variant labeled as Eco-Mo Foundation proved to be well comprehensible with a comprehension score of 90.3 in a Japanese study to propose domestically unified graphical symbols based on scientific methods (Eco-Mo Foundation, 2001).

Al-Rousan & Umar (2021) examined comprehensibility of traffic signs among drivers in the Emirate of Abu Dhabi, where the UN-Hospital sign displaying a white latin letter H on blue ground was correctly recognized by 79 % of the respondents, even though this latin letter is not an element of the local Arabic script. When examined in black and white, in a study of way-finding symbols for healthcare facilities conducted in the United Arab Emirates, this letter based variant was not so well understood with a score of 62 % correct among mostly young and well educated respondents (Hashim et al., 2014).

When Fiori (2008) examined a map symbol displaying a red cross, 91.6 % of the respondents answered correctly regarding the broader message Hospital / First Aid. This study was conducted in Brazil.

A white cross on dark background, shown as SEGD in the table above, intended for the very general referent Health Services, was reviewed by Zender & Cassedy (2014). Results from a Comprehension Test conducted in rural Tanzania and the United States of America reveal that this symbol elicited sufficient associations with Health Services in the USA, but not in Tanzania, where numerous answers referring to church or religion indicate a differing message.

Based on the findings available it can be summarized:

Recommendations

ÖNORM A 3011 Hospital  

Based on the test results known, we recommend the use of a pictogram showing a bed from the side with a cross above to indicate medical care.

The cross to indicate medical care may be substituted with another symbol appropriate to the culture of the using country.

Tests of pictograms and symbols of referent Hospital

Al-Rousan, T.M. & Umar, A.A. (2021): Assessment of Traffic Sign Comprehension Levels among Drivers in the Emirate of Abu Dhabi, UAE. Infrastructures 2021, 6, 122. https://doi.org/10.3390/infrastructures6090122

Brugger, Ch. (1977 a): Abschlußbericht über den Reihungstest. Report to the Austrian Standards Institute, Vienna, 1977-07-27.

Brugger, Ch. (1977 b): Abschlußbericht über den Erkennungstest. Report to the Austrian Standards Institute, Vienna, 1977-10-04.

Easterby, R.S. & Graydon, I.R. (1981 a): Evaluation of Public Information Symbols: ISO Test: 1979/80 Series. Part I: Appropriateness Ranking Tests. AP Report 99, Applied Psychology Department, University of Aston in Birmingham, January 1981.

Easterby, R.S. & Graydon, I.R. (1981 b): Evaluation of Public Information Symbols: ISO 1979/80 Test Series. Part II: Comprehension/Recognition Tests. AP Report 100, Applied Psychology Department, University of Aston in Birmingham, January 1981.

Eco-Mo Foundation (2001): Test data of public information symbols in Japan - Procedure for the testing of public information symbols by the Study Committee. ISO: ISO/TC 145/SC 1 N 329.

Fiori, S. R. (2008): Mapas para o turismo e a interatividade - proposta teórica e prática. Tese de Doutorado - Depto. de Geografia, FFLCH-USP.

Hashim, M. J., Alkaabi, M. S., & Bharwani, S. (2014): Interpretation of way-finding healthcare symbols by a multicultural population: navigation signage design for global health. Applied ergonomics, 45(3), 503–509. https://doi.org/10.1016/j.apergo.2013.07.002

Zender, M., & Cassedy, A.E. (2014): (Mis)understanding: Icon Comprehension in Different Cultural Contexts. Visible Language, 48, 69.

See also

Health Care Center, First Aid, Ambulance, Pharmacy, Spa
Dentist, Ear, Nose, and Throat Department, Neurology

 

Updated 2024-10-07 by Ch.Brugger