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Taxi

Synonyms / Other Terms Used

Cab, Taxi Stop, Taxis

Category

Transportation, Transport Facilities, Transport Modes, Travel, Public Facilities, Tourism

Message / Function

To indicate the location of taxis

 

Source Description
Traffic Sign: Taxi (Indonesia) PMP RI Front view of taxi cab with word TAKSI below
Eco-Mo Foundation Pictogram B06: Taxi Eco-Mo
Foundation
Front view of taxi cab with word TAXI above
Experience Japan Pictograms: Taxi EJP Front view of car with word TAXI above
Tern Pictogram TS0412 Passenger Car, Taxi Tern Front view of car with word TAXI above
Traffic Sign Symbol No 10410: Taxi (Slovenia 2015) Slovenia 2015 Front view of car with word TAXI above
Italian Traffic Sign FIGURA II 145 ART. 125: Taxi SVI Front view of car with word TAXI on yellow background above
Austrian Railways (ÖBB) Pictogram Taxi ÖBB 2007 Front view of car with word TAXI above
Abdullah & Hübner page 131, Düsseldorf Airport: Pictogram Taxi Düsseldorf
Airport
Front view of car with word TAXI above
DB Pictogram No 24: Taxi DB Front view of car with word TAXI above
Pictogram No 2.13: Taxis (Portugal) GSR Portugal Front view of taxi cab with word TÁXI inside outline rectangle on top
Map Symbol: Taxi (Algarve, Portugal) RTA Algarve Front view of taxi cab with word TAXI inside outline rectangle on top
UIC 413 Pictogram B.1.10 Taxi UIC 413 Front view of taxi cab with word TAXI inside outline rectangle on top
BS 8501 Public Information Symbol No 7007: Taxis BS 8501:2002 Front view of taxi cab with word TAXI incorporated into the symbol
Hora page 110, Schiphol Airport Pictogram: Taxi Schiphol Front view of taxi cab with word TAXI incorporated into the symbol
Traffic Sign E-042 Taxi (Hungary) Wikipedia Front view of taxi cab with word TAXI incorporated into the symbol
Pictogram Taxi from Fundación ONCE ONCE Front view of taxi cab showing several details including driver, word TAXI incorporated into the symbol
ÖNORM A 3011 Public Information Symbol No 25: Taxi ÖNORM A 3011 Front view of taxi cab with word TAXI incorporated into the symbol
ISO 7001 Public Information Symbol PI TF 008: Taxi stop or taxis ISO 7001 Front view of taxi cab with word TAXI incorporated into the symbol
Erco Pictogram No 119: Taxi Erco Front view of taxi cab with word TAXI incorporated into the symbol
Abdullah & Hübner page 91, German Airport Authority (ADV): Pictogram Taxis ADV Front view of taxi cab with word TAXI incorporated into the symbol
Symbol Sign No 22: Taxi AIGA Front view of taxi cab
Transantiago: Taxi Transantiago Front view of taxi cab
Transport for London: Pictogram Taxi Transport for
London
Front view of taxi cab
D'source Pictogram Taxi by Prof. Ravi Poovaiah, India D'source Front view of taxi cab
Hodson page 230, Museu Blau: Taxi by Massana, Martin & Huaman, 2011 Museu Blau Front view of taxi cab in outline
Pictogram T006 Taxi (Bolivia) Bolivia Front view of taxi cab on checkered surface
Abdullah & Hübner page 164, Swiss Post: Pictogram Taxi Swiss Post Side view of taxi cab with word TAXI above
SWISSTRAFFIC Pictogram 10-41 Taxi SWISSTRAFFIC Side view of taxi cab in outline with word Taxi above
Abdullah & Hübner page 157, Zurich Airport: Pictogram Taxi Zurich Airport Side view of taxi cab with word Taxi above
Pictogram No 11: Taxi from Zurich Airport (1978) ZRH 1978 Side view of taxi cab with word Taxi above
Modley & Myers page 63: UIC 413 Pictogram Taxi UIC 413 b Side view of taxi cab with word TAXI incorporated into the symbol
Modley & Myers page 63, NS 1980: Pictogram Taxi NS 1980 Side view of taxi cab with word Taxi incorporated into the symbol
The Noun Project No 3404700: Taxi Noun Project Side view of taxi cab with checkered stripe
Modley & Myers page 116, Seattle-Tacoma Airport: Pictogram Taxi S/TA Side view of taxi cab
Modley & Myers page 63: Expo 70 Pictogram Taxi Expo 70 Side view of taxi cab
Modley & Myers page 63, Tokyo Airport: Pictogram Taxi TA Side view of taxi cab
Modley & Myers page 63, Olympic Winter Games 1972 in Sapporo: Pictogram Taxi WO'72 Side view of car
Map Symbol: Taxi (Regensburg) ASR Letter T

Note: Some of the examples shown above were mirrored horizontally to contrast differences.

Discussion

The collection shown above is only a small selection of the wide variety of pictograms used all over the world to signify Taxi, and especially many older versions have been left out. In many countries road signs related to taxis do not show an image of a taxi, but just the word TAXI in capital letters.

The AIGA Signs and Symbol Committee already mentioned that 'a front view of a taxi is slightly clearer than a side view because the distinctive taxi lamp on top of the car is clearly visible' (AIGA, 1993). This insight becomes apparent looking at the variants of the table above. While the AIGA Committee designed a pictogram without any lettering, many designers advocate the use of the word TAXI on top of the car. The Comprehension Test results of the year 1975 illustrate the beneficial impact of this approach (Easterby & Zwaga, 1976), where a pictogram variant similar to ISO 7001 public information symbol PI TF 008 elicited 92 % correct responses, compared to 63 % for a corresponding variant without text.

Data from research conducted many years later confirm this positive effect: In a Japanese study to propose domestically unified graphical symbols based on scientific methods, the pictogram variant labeled as Eco-Mo Foundation in the table above reached a comprehension score of 99.3 (Eco-Mo Foundation, 2001), an unsurpassed value, even though the primarily used writing system in Japan is completely different, based on logographic kanji and syllabic kana.

Fiori (2008) examined a Taxi map symbol without any text, similar to the AIGA symbol sign shown above. 80.2 % of the responses were classified as correct. Wrong answers were for example Police, Ambulance, and Car.

Recommendation

Taxi  

We recommend showing a front view of a taxi with the word TAXI incorporated into the symbol on top of the car as in public information symbol No 25 of ÖNORM A 3011 part 2.

Tests of pictograms of referent Taxi

Easterby, R.S. & Zwaga, H.J.G. (1976): Evaluation of Public Information Symbols, ISO Tests: 1975 Series. AP Report 60, Department of Applied Psychology, University of Aston, Birmingham, March 1976.

Eco-Mo Foundation (2001): Test data of public information symbols in Japan - Procedure for the testing of public information symbols by the Study Committee. ISO: ISO/TC 145/SC 1 N 329.

Fiori, S. R. (2008): Mapas para o turismo e a interatividade - proposta teórica e prática. Tese de Doutorado - Depto. de Geografia, FFLCH-USP.

Zwaga, H.J. & Boersema, T. (1983): Evaluation of a set of graphic symbols. Applied Ergonomics, 14, 1, 43-54.

See also

Car, Car Rental
Ambulance, Police

 

Updated 2024-12-06 by Ch.Brugger