Shooting / Hunting

Synonyms / Other Terms Used

Shooting Range, Hunting Ground, Hunting Area, Game Area, Game Lands

Category

Sports, Shooting Sports, Sporting Activities, Activities, Recreation, Tourism

Message / Function

For notice in general and to indicate the possibility of shooting or hunting

	Source	Description
	O'72	Side view of two human figures shooting in prone position (detail)
	O'21	Side view of human figure shooting (detail)
	O'64	Side view of human figure shooting (detail)
2)	Dreyfuss	Side view of human figure with cap, shooting (detail)
	Parks Canada	Side view of human figure shooting (detail)
	NZS 8603	Side view of human figure shooting (detail)
	O'80	Side view of human figure shooting in kneeling position
	BS 8501:2002	Side view of human figure shooting upwards, oval object bursting in top right corner
	Peru 2016	Side view of human figure shooting slightly upwards
	Slovenia 2015	Human figure shooting, target on the right near leg
	CNIS	Side view of human figure shooting
	O'96	Side view of human figure shooting
	BS 8501:2002	Side view of human figure shooting
	SVI	Side view of human figure shooting
	Erco	Side view of human figure shooting
	Nova Scotia	Side view of human figure shooting
	Svenska Lustgarder	Huntsman with backpack, hat and rifle (detail)
	BTA 1989	Rifle, diagonally arranged
	NHW	Hunting trophy, side view of rifle below
	O'24	Shooting target surrounded by two circles, eight lines pointing towards center
	Unknown	Side view of deer in the crosshairs
1)	SVA	Side view of deer in the crosshairs
	Dutchicon	Side view of duck in the crosshairs
	Meiertoberens	Hunting trophy in front of circular sourrounding, all in outline
	Orth	Horn and hunting trophy inside hexagonal frame
4)	Unknown	Horn with ribbons
3)	Unknown	Jumping deer in outline (detail)

Note: Some of the examples shown above were mirrored horizontally to contrast differences.

Discussion

Several pictograms relating to shooting in the table above are from Summer Olympic Games, which often had more than ten different shooting events. The range of pictograms shown in the table above already indicate a problem arising when the messages Shooting and Hunting are combined as one referent, as some organizations or designers do: persons hunting are a subgroup of persons shooting, and there are several different types of shooting. So it seems this referent should be split up into at least two separate referents:

Shooting, addressing the general public, but also sometimes very specific, as for example shown in BS 8501 public information symbol No 9010: Clay Pigeon Shooting.
Hunting, is more specific, and in many countries persons have to prove a special training to get a license for hunting.

But such a differentiation again has to be made carefully, as for example just showing deer for Hunting might be confused with other messages like Wildlife Park or Deer Stalking.

Data from tests is rather insufficient:

Gehringer (1976) examined the five pictogram variants for the referent Hunting Area in an Appropriateness Ranking Test. A pictograms showing the side view of some deer in the crosshairs was judged as most appropriate. The numbers 1) to 4) represent the final rank order of the best symbols tested.

Recommendations

Due to the limited data available and insufficient knowledge of relevant factors, we recommend conducting an exact analysis of the communication needs and possible user groups of this information. On such a basis research using the Comprehensibility Estimation procedure and Comprehension Tests will deliver useful data for recommending one or several pictograms. Detailed information about the most frequent responses given in each of the response categories should be provided to correctly judge comprehensibility and improve designs.

Tests of pictograms of referent Shooting / Hunting

Gehringer, J. (1976): Reihungstest über 18 Begriffe aus dem Sportwesen - Priorität I. Report to the Austrian Standards Institute (ON) dated January 1976, Vienna.