Synonyms / Other Terms Used
Elevators, Lift
Category
Public Facilities, Public Services, Travel, Transport Facilities
Message / Function
To indicate the location of an elevator / lift
Source | Description | |
---|---|---|
Icograda | Elevator/lift cage in lift shaft showing figure and several push buttons in lift cage plus 'Up' arrow above and 'Down' arrow below cage | |
ÖNORM A 3011 | Elevator/lift cage in lift shaft showing figure and several push buttons in lift cage plus 'Up' arrow above and 'Down' arrow below cage | |
CNIS | Elevator/lift cage in lift shaft showing figure and several push buttons in lift cage plus 'Up' arrow above and 'Down' arrow below cage | |
Tern | Elevator/lift cage in lift shaft showing figure and several push buttons in lift cage plus 'Up' arrow above and 'Down' arrow below cage | |
ISO 7001 | Two horizontal lines between two fat vertical lines, figure and several push buttons in lift cage, 'Up' arrow above and 'Down' arrow below cage | |
PANYNJ | Elevator/lift cage in lift shaft with human figure, push buttons, plus 'Up' and 'Down' arrows above the lift cage | |
MTA | Elevator/lift cage in lift shaft with human figure, push buttons, plus 'Up' and 'Down' arrows above the lift cage | |
Icograda | Two arrows pointing up resp. down and forming lift cage, human figure pointing towards push buttons | |
BS 8501 | Elevator/lift cage with human figure and child and several push buttons in lift cage plus 'Up' arrow above and 'Down' arrow below cage | |
Bolivia | Elevator/lift cage with two human figures and several push buttons in lift cage plus 'Up' arrow above and 'Down' arrow below cage | |
HSSS | Elevator/lift cage with three differing human figures, one bending towards element in wall, plus 'Up' and 'Down' arrow above the lift cage | |
Schlaich | Elevator/lift cage with human figures, push buttons, plus 'Up' and 'Down' arrow above the lift cage | |
Schlaich | Elevator/lift cage with human figures, push buttons, plus 'Up' and 'Down' arrow above the lift cage | |
D'source | Elevator/lift cage with human figures in lift shaft, 'Up' and 'Down' arrow above the lift cage | |
Frankfurt 1978 | Elevator/lift cage with three human figures in lift shaft, 'Up' and 'Down' arrow above the lift cage | |
Zurich Airport | Elevator/lift cage in lift shaft showing woman, man, and child | |
Swiss Post | Elevator/lift cage in lift shaft showing man and woman, 'Up' arrow above and 'Down' arrow below cage | |
BTA 1989 | Cage in lift shaft with human figure, triangles indicating 'Up' and 'Down' | |
Schiphol | Cage in lift shaft with human figure plus 'Up' and 'Down' arrows on the right | |
Canada 1988 | Elevator/lift cage with three human figures plus 'Up' and 'Down' arrow above the lift cage | |
EJP | Elevator/lift cage with three figures plus 'Up' and 'Down' arrow above the lift cage | |
Eco-Mo Foundation |
Elevator/lift cage with three figures plus 'Up' and 'Down' arrow above the lift cage | |
AIGA | Elevator/lift cage with three figures plus 'Up' and 'Down' arrow above the lift cage | |
AIGA / DOT | Elevator/lift cage with three figures plus 'Up' and 'Down' arrow above the lift cage | |
Pierce | Elevator/lift cage with three figures plus 'Up' and 'Down' arrow above the lift cage | |
Museu Blau | Elevator/lift cage with three figures in outline plus 'Up' and 'Down' arrow above the lift cage | |
Icograda | Elevator/lift cage with three figures, one in negative, plus 'Up' and 'Down' arrow above the lift cage | |
D/FW | Elevator/lift cage showing woman and man, 'Up' and 'Down' arrows attached | |
Picto'grafics | Elevator/lift cage showing man and woman, 'Up' and 'Down' arrows attached | |
ATA | Elevator/lift cage showing man and woman, 'Up' and 'Down' arrows attached | |
Transport for London |
Elevator/lift cage showing grown up and child, triangles indicating 'Up' and 'Down' | |
S/TA | Elevator/lift cage with human figure, 'Up' arrow above and 'Down' arrow below cage | |
Dreyfuss | Kinked arrows, one pointing down, one up, shafts form lift cage, woman and man inside | |
Icograda | Two elevator/lift cages next to each other at different height with one figure inside each cage plus 'Down' arrow below left cage and 'Up' arrow above right cage | |
Icograda | Partial view of two elevator/lift cages next to each other at different height with one figure inside each cage plus 'Down' arrow above left cage and 'Up' arrow below right cage | |
DB | Elevator/lift cage with human figure plus 'Up' and 'Down' arrow right of lift cage | |
ÖBB 2007 | Top of elevator/lift cage with human figure plus 'Up' and 'Down' arrow right of lift cage | |
Icograda | Top of elevator/lift cage with human figure, on the right triangles pointing up and down, buttons between | |
ICAO | Elevator/lift cage in lift shaft showing woman and man, direction buttons right of lift cage | |
TC | Elevator/lift cage in lift shaft showing man and woman, direction buttons right of lift cage | |
O'72 | Elevator/lift cage in lift shaft showing man and woman | |
Kapitzki | Elevator/lift cage in lift shaft showing man and woman | |
ADV | Elevator/lift cage in lift shaft showing man and woman | |
BAA | Elevator/lift cage in lift shaft showing woman, man, and child | |
ADCA | Lift shaft showing combined 'Up' and 'Down' arrow | |
BTA 1989 | 'Up' and 'Down' arrow inside outline rectangle | |
Sargfabrik, Wien | 'Up' and 'Down' arrows between two horizontal lines | |
IATA | 'Up' and 'Down' arrow passing through dashed horizontal line | |
Handbuch wien.gv.at | Elevator doors on horizontal line, 'Up' and 'Down' arrow | |
ULOU | Two dots inside rectangle, elevator doors, 'Up' and 'Down' arrow | |
Icograda | Elevator doors, two buttons with triangles pointing up and down | |
Otth | Elevator doors, shown as rectangle split in two halves vertically, two triangles, one pointing up and one down | |
Hungary 1979 | Elevator doors with windows | |
Icograda | Two disks with triangles pointing up and down |
Discussion
The collection shown above is only a small selection of the wide variety of pictograms used all over the world to indicate the location of an elevator/lift.
Studies regarding different cultural backgrounds conducted in many countries present research covering a cross section of the pictogram variants in use for this referent:
Using the Production Method Gehringer (1979) explored which mental images or visual stereotypes exist concerning the message Elevator. 30 % of the responses showed an elevator cage with one or more human figures. Almost as often an elevator cage with 'Up' and 'Down' arrows was presented (21 %). While 5 % produced other images that could have been understood, 44 % of the respondents produced either nothing or images that could not be used to derive any hints or ideas. Responses indicate that no single and clear visual stereotype existed at the time of testing. This is also reflected by the variety of designs presented in the table above.
The results of the Appropriateness Ranking Tests conducted in the context of the Icograda student project (Frascara) and the ISO test series 1979/80 (Easterby & Graydon, 1981 a) for more than 30 pictogram variants of the referent Elevator, and Comprehension Tests in several countries (Easterby & Graydon 1981 b), reveal that most concepts displayed above are not well understood:
Based on these findings and the results of Freedman (1981) and Mackett-Stout & Dewar (1981) pictogram No 78 of the Austrian Standard ÖNORM A 3011 was developed to eliminate all weak points: The bearing of the person displayed is completely different than in any toilet symbol. The vertical layout of the push buttons with the person selecting one of them supports associations with elevator. The presentation of the cabin within a shaft, as already shown in the pictogram of the Munich Olympics 1972 and even before e.g. in the ADV variant, and especially in the most comprehensible Icograda variant at the top of the table above, enhances the definition. The size of the arrows and their placement indicate directions of cabin movement without giving rise to misinterpretations. The effectiveness of this design was confirmed in a another study by Brugger (2000), where this variant reached 96 % correct responses when tested on comprehensibility according to the ISO testing procedure.
In a Japanese study to propose domestically unified graphical symbols based on scientific methods, the pictogram variant labeled as Eco-Mo Foundation proved to be well comprehensible with a comprehension score of 92.3 (Eco-Mo Foundation, 2001), better than reported by Mackett-Stout & Dewar (1981) for the DOT'74 variant and Brugger (2000) for the AIGA symbol. In a study of way-finding symbols for healthcare facilities conducted in the United Arab Emirates (Hashim et al., 2014), the AIGA pictogram was not well understood with a score of 51 % correct among mostly young and well educated respondents. With about 78 % correct responses among Chinese respondents a symbol of the Chinese standard GB/T 10001.1-2012, Public Information Graphical Symbols, labeled CNIS in the table above, performed less well than similar variants tested before (An & Chan, 2017). This could be due to the thickness of the lift shaft and space between shaft and cage.
Recommendation
Based on the test results known, we recommend the use of a pictogram like No 78 of the Austrian Standard ÖNORM A 3011 part 4 shown above to indicate the location of an elevator / lift.
Furthermore we suggest to research the effect of shaft thickness, space between shaft and cage, as well as positioning of arrows (ÖNORM vs PANYNJ), based on systematic variations of these parameters to identify the best possible solution.
Tests of pictograms of referent Elevator
An, D. & Chan, E.H.W. (2017): Investigating the Comprehension of Public Symbols for Wayfinding in Transit Hubs in China. In: Rau, PL. (eds) Cross-Cultural Design. CCD 2017. Lecture Notes in Computer Science, vol 10281. Springer, Cham. https://doi.org/10.1007/978-3-319-57931-3_24
Brugger: Ch. (2000): Verständlichkeitstest ON 2000. Report to the Austrian Standards Institute (ON) dated November 2000, Vienna.
Easterby, R.S. & Graydon, I.R. (1981 a): Evaluation of Public Information Symbols: ISO Test: 1979/80 Series. Part I: Appropriateness Ranking Tests. AP Report 99, Applied Psychology Department, University of Aston in Birmingham, January 1981.
Easterby, R.S. & Graydon, I.R. (1981 b): Evaluation of Public Information Symbols: ISO 1979/80 Test Series. Part II: Comprehension/Recognition Tests. AP Report 100, Applied Psychology Department, University of Aston in Birmingham, January 1981.
Eco-Mo Foundation (2001): Test data of public information symbols in Japan - Procedure for the testing of public information symbols by the Study Committee. ISO: ISO/TC 145/SC 1 N 329.
Gehringer, J. (1979): Untersuchung über die zeichnerische Gestaltung von Pictogrammen in Abhängigkeit von einigen Persönlichkeitsmerkmalen, sowie Überprüfung einiger Bildzeichen auf ihre Erkennbarkeit. Dissertation, Psychology Department, University of Vienna.
Hashim, M. J., Alkaabi, M. S., & Bharwani, S. (2014): Interpretation of way-finding healthcare symbols by a multicultural population: navigation signage design for global health. Applied ergonomics, 45(3), 503–509. https://doi.org/10.1016/j.apergo.2013.07.002
Mackett-Stout, J. & Dewar, R.L. (1981): Evaluation of Public Information Signs. Human Factors, 1981, 23, 139-151.
Schlaich, S. & Meier-Walter, A. (2019): The evolution of the elevator pictogram. Information Design Journal 25(1), 87–100.
See also
Stairs, Escalator, Moving Walkway
Updated 2024-11-03 by Ch.Brugger