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Elevator

Synonyms / Other Terms Used

Elevators, Lift

Category

Public Facilities, Public Services, Travel, Transport Facilities

Message / Function

To indicate the location of an elevator / lift

 

Source Description
Icograda Student Project Test Design 18 17 01: Elevator Icograda Elevator/lift cage in lift shaft showing figure and several push buttons in lift cage plus 'Up' arrow above and 'Down' arrow below cage
ÖNORM A 3011 Public Information Symbol No 78: Elevator ÖNORM A 3011 Elevator/lift cage in lift shaft showing figure and several push buttons in lift cage plus 'Up' arrow above and 'Down' arrow below cage
Hora page 152, CNIS Pictogram: Elevator CNIS Elevator/lift cage in lift shaft showing figure and several push buttons in lift cage plus 'Up' arrow above and 'Down' arrow below cage
TS2786 Elevator or lift Tern Elevator/lift cage in lift shaft showing figure and several push buttons in lift cage plus 'Up' arrow above and 'Down' arrow below cage
ISO 7001 Public Information Symbol PI PF 019: Elevator or lift ISO 7001 Two horizontal lines between two fat vertical lines, figure and several push buttons in lift cage, 'Up' arrow above and 'Down' arrow below cage
Hora page 118: Pictogram Elevator PANYNJ Elevator/lift cage in lift shaft with human figure, push buttons, plus 'Up' and 'Down' arrows above the lift cage
Hora page 124, Metropolitan Transportation Authority (MTA): Pictogram Elevator MTA Elevator/lift cage in lift shaft with human figure, push buttons, plus 'Up' and 'Down' arrows above the lift cage
Icograda Student Project Test Design 18 12 07: Elevator Icograda Two arrows pointing up resp. down and forming lift cage, human figure pointing towards push buttons
BSI 8501 Public Information Symbol No 4113 Lift BS 8501 Elevator/lift cage with human figure and child and several push buttons in lift cage plus 'Up' arrow above and 'Down' arrow below cage
Pictogram SG001 Elevator (Ascensor) from Bolivia Bolivia Elevator/lift cage with two human figures and several push buttons in lift cage plus 'Up' arrow above and 'Down' arrow below cage
Hora page 136, Hospitality Symbol Signs System: Pictogram Elevator HSSS Elevator/lift cage with three differing human figures, one bending towards element in wall, plus 'Up' and 'Down' arrow above the lift cage
Pictogram Elevator from Schlaich, 2019 Schlaich Elevator/lift cage with human figures, push buttons, plus 'Up' and 'Down' arrow above the lift cage
Pictogram Elevator from Schlaich, 2019 Schlaich Elevator/lift cage with human figures, push buttons, plus 'Up' and 'Down' arrow above the lift cage
Pictogram Elevator from India by Ravi Poovaiah (D'source) D'source Elevator/lift cage with human figures in lift shaft, 'Up' and 'Down' arrow above the lift cage
Herdeg page 61, No 337: Pictogram Lift by Dieter Willich for Frankurt Airport Frankfurt 1978 Elevator/lift cage with three human figures in lift shaft, 'Up' and 'Down' arrow above the lift cage
Abdullah & Hübner page 159, Zurich Airport: Pictogram Elevator Zurich Airport Elevator/lift cage in lift shaft showing woman, man, and child
Abdullah & Hübner page 164, Swiss Post: Pictogram Lift Swiss Post Elevator/lift cage in lift shaft showing man and woman, 'Up' arrow above and 'Down' arrow below cage
BTA 1989 Page 3.14: Symbol Lift/Elevator BTA 1989 Cage in lift shaft with human figure, triangles indicating 'Up' and 'Down'
Hora page 113: Schiphol Airport Pictogram Elevator Schiphol Cage in lift shaft with human figure plus 'Up' and 'Down' arrows on the right
Pictogram 6.1.11: Elevator for People Canada 1988 Elevator/lift cage with three human figures plus 'Up' and 'Down' arrow above the lift cage
Experience Japan Pictograms: Elevator EJP Elevator/lift cage with three figures plus 'Up' and 'Down' arrow above the lift cage
Eco-Mo Foundation Pictogram A27: Elevator Eco-Mo
Foundation
Elevator/lift cage with three figures plus 'Up' and 'Down' arrow above the lift cage
AIGA Symbol Sign No 11: Elevator AIGA Elevator/lift cage with three figures plus 'Up' and 'Down' arrow above the lift cage
Hora page 103: Pictogram Elevator (AIGA/DOT) AIGA / DOT Elevator/lift cage with three figures plus 'Up' and 'Down' arrow above the lift cage
Pierce, T. (1996): The International Pictograms Standard, page 102: Pictogram Elevator, Ascensor Pierce Elevator/lift cage with three figures plus 'Up' and 'Down' arrow above the lift cage
Hodson page 230, Museu Blau: Pictogram Elevator by Massana, Martin & Huaman, 2011 Museu Blau Elevator/lift cage with three figures in outline plus 'Up' and 'Down' arrow above the lift cage
Icograda Test Design 18 05 08: Elevator Icograda Elevator/lift cage with three figures, one in negative, plus 'Up' and 'Down' arrow above the lift cage
Modley & Myers page 59, Dallas-Fort Worth Airport (D/FW): Pictogram Elevator D/FW Elevator/lift cage showing woman and man, 'Up' and 'Down' arrows attached
Modley & Myers page 101, Picto'grafics: Pictogram Elevator Picto'grafics Elevator/lift cage showing man and woman, 'Up' and 'Down' arrows attached
Modley & Myers page 59, Air Transport Association (ATA): Pictogram Elevator ATA Elevator/lift cage showing man and woman, 'Up' and 'Down' arrows attached
Transport for London: Pictogram Lift Transport for
London
Elevator/lift cage showing grown up and child, triangles indicating 'Up' and 'Down'
Modley & Myers page 59, Seattle-Tacoma Airport (S/TA): Pictogram Elevator S/TA Elevator/lift cage with human figure, 'Up' arrow above and 'Down' arrow below cage
Dreyfuss page 34: Elevator Dreyfuss Kinked arrows, one pointing down, one up, shafts form lift cage, woman and man inside
Icograda Test Design 18 05 05: Elevator Icograda Two elevator/lift cages next to each other at different height with one figure inside each cage plus 'Down' arrow below left cage and 'Up' arrow above right cage
Icograda Test Design 18 16 02: Elevator Icograda Partial view of two elevator/lift cages next to each other at different height with one figure inside each cage plus 'Down' arrow above left cage and 'Up' arrow below right cage
DB Pictogram 01_022: Elevator DB Elevator/lift cage with human figure plus 'Up' and 'Down' arrow right of lift cage
ÖBB Pictogram B-g: Elevator ÖBB 2007 Top of elevator/lift cage with human figure plus 'Up' and 'Down' arrow right of lift cage
Icograda Test Design 18 16 03: Elevator Icograda Top of elevator/lift cage with human figure, on the right triangles pointing up and down, buttons between
International Civil Aviation Organization (ICAO), Pictogram No 34: Elevators ICAO Elevator/lift cage in lift shaft showing woman and man, direction buttons right of lift cage
Modley & Myers page 118, Transport Canada: Pictogram Elevator TC Elevator/lift cage in lift shaft showing man and woman, direction buttons right of lift cage
Otl Aicher: Pictogram Elevator for the Summer Olympics Munich 1972 O'72 Elevator/lift cage in lift shaft showing man and woman
Abdullah & Hübner page 94: Pictogram Elevator by Kapitzki Kapitzki Elevator/lift cage in lift shaft showing man and woman
Abdullah & Hübner page 90: ADV Pictogram Elevator ADV Elevator/lift cage in lift shaft showing man and woman
Modley & Myers page 78: BAA Pictogram Elevator BAA Elevator/lift cage in lift shaft showing woman, man, and child
Modley Page 75: ADCA Pictogram Elevator ADCA Lift shaft showing combined 'Up' and 'Down' arrow
BTA 1989 Page 3.15: Pictogram Lift / Elevator BTA 1989 'Up' and 'Down' arrow inside outline rectangle
Symbol Elevator found at Sargfabrik, Vienna Sargfabrik, Wien 'Up' and 'Down' arrows between two horizontal lines
Modley Page 59: Elevator IATA 'Up' and 'Down' arrow passing through dashed horizontal line
Icon Elevator (Vienna) from Handbuch wien.gv.at Handbuch wien.gv.at Elevator doors on horizontal line, 'Up' and 'Down' arrow
Jeffery Allen Woodrow, ULOU Project: Elevator ULOU Two dots inside rectangle, elevator doors, 'Up' and 'Down' arrow
Icograda Test Design 18 07 04: Elevator Icograda Elevator doors, two buttons with triangles pointing up and down
Pictogram Elevator from Otth AG for Arborium, Baar, Switzerland Otth Elevator doors, shown as rectangle split in two halves vertically, two triangles, one pointing up and one down
Hungarian Pictogram for Elevator from 1979 Hungary 1979 Elevator doors with windows
Icograda Test Design 18 07 04/2: Elevator Icograda Two disks with triangles pointing up and down

Discussion

The collection shown above is only a small selection of the wide variety of pictograms used all over the world to indicate the location of an elevator/lift.

Studies regarding different cultural backgrounds conducted in many countries present research covering a cross section of the pictogram variants in use for this referent:

Using the Production Method Gehringer (1979) explored which mental images or visual stereotypes exist concerning the message Elevator. 30 % of the responses showed an elevator cage with one or more human figures. Almost as often an elevator cage with 'Up' and 'Down' arrows was presented (21 %). While 5 % produced other images that could have been understood, 44 % of the respondents produced either nothing or images that could not be used to derive any hints or ideas. Responses indicate that no single and clear visual stereotype existed at the time of testing. This is also reflected by the variety of designs presented in the table above.

The results of the Appropriateness Ranking Tests conducted in the context of the Icograda student project (Frascara) and the ISO test series 1979/80 (Easterby & Graydon, 1981 a) for more than 30 pictogram variants of the referent Elevator, and Comprehension Tests in several countries (Easterby & Graydon 1981 b), reveal that most concepts displayed above are not well understood:

Based on these findings and the results of Freedman (1981) and Mackett-Stout & Dewar (1981) pictogram No 78 of the Austrian Standard ÖNORM A 3011 was developed to eliminate all weak points: The bearing of the person displayed is completely different than in any toilet symbol. The vertical layout of the push buttons with the person selecting one of them supports associations with elevator. The presentation of the cabin within a shaft, as already shown in the pictogram of the Munich Olympics 1972 and even before e.g. in the ADV variant, and especially in the most comprehensible Icograda variant at the top of the table above, enhances the definition. The size of the arrows and their placement indicate directions of cabin movement without giving rise to misinterpretations. The effectiveness of this design was confirmed in a another study by Brugger (2000), where this variant reached 96 % correct responses when tested on compre­hensibility according to the ISO testing procedure.

In a Japanese study to propose domestically unified graphical symbols based on scientific methods, the pictogram variant labeled as Eco-Mo Foundation proved to be well comprehensible with a comprehension score of 92.3 (Eco-Mo Foundation, 2001), better than reported by Mackett-Stout & Dewar (1981) for the DOT'74 variant and Brugger (2000) for the AIGA symbol. In a study of way-finding symbols for healthcare facilities conducted in the United Arab Emirates (Hashim et al., 2014), the AIGA pictogram was not well understood with a score of 51 % correct among mostly young and well educated respondents. With about 78 % correct responses among Chinese respondents a symbol of the Chinese standard GB/T 10001.1-2012, Public Information Graphical Symbols, labeled CNIS in the table above, performed less well than similar variants tested before (An & Chan, 2017). This could be due to the thickness of the lift shaft and space between shaft and cage.

Recommendation

ÖNORM A 3011 No. 78   Elevator

Based on the test results known, we recommend the use of a pictogram like No 78 of the Austrian Standard ÖNORM A 3011 part 4 shown above to indicate the location of an elevator / lift.

Furthermore we suggest to research the effect of shaft thickness, space between shaft and cage, as well as positioning of arrows (ÖNORM vs PANYNJ), based on systematic variations of these parameters to identify the best possible solution.

Tests of pictograms of referent Elevator

An, D. & Chan, E.H.W. (2017): Investigating the Comprehension of Public Symbols for Wayfinding in Transit Hubs in China. In: Rau, PL. (eds) Cross-Cultural Design. CCD 2017. Lecture Notes in Computer Science, vol 10281. Springer, Cham. https://doi.org/10.1007/978-3-319-57931-3_24

Brugger: Ch. (2000): Verständlichkeitstest ON 2000. Report to the Austrian Standards Institute (ON) dated November 2000, Vienna.

Easterby, R.S. & Graydon, I.R. (1981 a): Evaluation of Public Information Symbols: ISO Test: 1979/80 Series. Part I: Appropriateness Ranking Tests. AP Report 99, Applied Psychology Department, University of Aston in Birmingham, January 1981.

Easterby, R.S. & Graydon, I.R. (1981 b): Evaluation of Public Information Symbols: ISO 1979/80 Test Series. Part II: Comprehension/Recognition Tests. AP Report 100, Applied Psychology Department, University of Aston in Birmingham, January 1981.

Eco-Mo Foundation (2001): Test data of public information symbols in Japan - Procedure for the testing of public information symbols by the Study Committee. ISO: ISO/TC 145/SC 1 N 329.

Gehringer, J. (1979): Untersuchung über die zeichnerische Gestaltung von Pictogrammen in Abhängigkeit von einigen Persönlichkeitsmerkmalen, sowie Überprüfung einiger Bildzeichen auf ihre Erkennbarkeit. Dissertation, Psychology Department, University of Vienna.

Hashim, M. J., Alkaabi, M. S., & Bharwani, S. (2014): Interpretation of way-finding healthcare symbols by a multicultural population: navigation signage design for global health. Applied ergonomics, 45(3), 503–509. https://doi.org/10.1016/j.apergo.2013.07.002

Mackett-Stout, J. & Dewar, R.L. (1981): Evaluation of Public Information Signs. Human Factors, 1981, 23, 139-151.

Schlaich, S. & Meier-Walter, A. (2019): The evolution of the elevator pictogram. Information Design Journal 25(1), 87–100.

See also

Stairs, Escalator, Moving Walkway

 

Updated 2024-11-03 by Ch.Brugger