Casino

Synonyms / Other Terms Used

Gambling House, Gambling, Gaming

Category

Tourism, Recreation, Activities

Message / Function

For notice in general, to indicate the location of a casino and to signify the activity of gambling

	Source	Description
	BS 8501:2002	Parallel projection of dice
	BTA 1989	Parallel projection of dice
	Aragón	Top view of roulette wheel
	Extremadura	Top view of roulette wheel
	Slovenia 2015	Top view of roulette wheel and ball
	Schiphol	Front view of two human figures behind roulette wheel
	Coquet	Top view of roulette wheel with $ sign in the middle and two playing cards
	Québec	Two playing cards showing Ace in the foreground and Jack behind
	HSSS	Two playing cards showing Aces
	Bolivia	Two playing cards showing Aces
	KSA	Two playing cards showing Aces
	Peru	Symbols for French-suited playing cards separated by cross
	GSR Portugal	Symbol for the suit of Clubs
	Ionescu	Front view of slot machine with lever showing three stars

Discussion

The image contents of the graphical symbols in the collection above vary in correspondence to the games typically played in casinos. No single visual stereotype can be identified.

In our research we discovered that existing test data on pictograms for indicating the location of a casino and to signify the activity of gambling is very limited:

Neves (2012) examined the symbol for the suit of Clubs shown in the table above (labeled GSR Portugal) on basis of the Comprehensibility Estimation procedure, where it reached a mean value of 75.9, indicating this symbol probably could be understood well enough.

Zwaga & Poppinga examined a pictogram that was designed for Schiphol Airport, labeled as Schiphol above. In this study 89.5 % of the respondents - mostly persons with higher education - provided correct answers for this variant showing two human figures behind a roulette wheel.

No information is available about the comprehensibility of any other pictogram variants and misinterpretations or confusions to be expected.

Recommendations

Due to the limited data available we recommend conducting an exact analysis of the communication needs, collecting or designing further pictogram variants, and testing these graphical symbols using the Comprehensibility Estimation procedure and Comprehension Tests to obtain data for recommending the best suited pictogram.

Tests of pictograms of referent Casino

Neves, J. (2012): Sistema de signos para informação turística: Metodologia para o desenvolvimento de sistemas sinaléticos. Tese de Doutorado - Universidade de Lisboa, Faculdade de Arquitetura.

Zwaga, H.J.G. & Poppinga, J.: Identification and Legibility of Graphic Symbols; Towards a standard for public information symbols. Internal Report, Psychological Laboratory, University of Utrecht