Beer, Brewery

Synonyms / Other Terms Used

Micro-brewery, Beergarden, Pub, Public House, Inn

Category

Services, Concessions, Commercial Facilities, Travel, Tourism

Message / Function

To indicate the location of facilities where beer can be consumed/purchased

	Source	Description
	CNIS	Side view of bottle with label and glass of beer with excess foam
	ZRH 1978	Side view of glass of beer with handle, pattern and excess foam
	Erco	Side view of beer glass with handle and pattern, leaf in top left corner
	Turac Novruzova	Side view of glass of beer with handle, lines and excess foam
	Modley	Side view of glass of beer with handle, lines and excess foam
	Fiori R	Side view of glass of beer with handle, lines and excess foam
	Dutchicon	Side view of glass or mug of beer with lines and excess foam
	EJP	Side view of glass of beer with excess foam
	Picto'grafics	Side view of glass of beer with foam
	Québec	Side view of glass of beer with foam
	freizeitkarte osm.de	Side view of glass with handle, a slight amount of excess foam indicated
	BS 8501:2002	Side view of full glass with handle
	BTA 1989	Side view of glass with handle

Note: Some of the examples shown above were mirrored horizontally to contrast differences.

Discussion

The collection above already illustrates that most variants just display a side view of a typical beer glass with handle, and often excess foam is used to indicate beer as content of the glass.

In our research we discovered that there is only very limited test data available for the referent Beer or Brewery:

Fiori (2008) examined a map symbol for Brewery, showing a side view of glass of beer with handle, lines and excess foam similar to the map symbol labeled as Fiori R in the table above, using a Comprehension Test conducted in Brazil. Only 20.1 % of the responses in a Comprehension Test were classified as correct. Answers reported were Brewery, Draft Beer, Pub, Bar, and Milk Shake, but no information about response class assignments or categorization is available. We assume that some of the responses were done quickly and did not express the meaning in an exact manner, so real comprehension rate should probably be significantly higher.

Recommendations

We suggest to study more pictograms than the one tested in the paper available, including all basic concepts shown above and possibly an improved redesign based on the variants displaying excess foam. Such a project should also include a Comprehension Test where context information is provided, too. Availability of detailed information about the most frequent responses given in each of the response categories is of foremost importance to correcly judge comprehensibility and improve designs.

Tests of pictograms of referent Beer, Brewery

Fiori, S. R. (2008): Mapas para o turismo e a interatividade - proposta teórica e prática. Tese de Doutorado - Depto. de Geografia, FFLCH-USP.